Ford Tourneo - Launch Campaign

Direction & Art Direction

Ford needed media attention for the launch of their new Tourneo. Our solution was to demonstrate how it ideally suited people with ‘blended lifestyles’ where the Tourneo was the ideal car for them both at work and play.

We found people whose lives had this duality and photographed them surrounded by all their possessions
in a beautifully curated style.

We created a full suite of assets; stills, animations and ‘behind-the-scenes’ content for social media and a testimonial film using multiple cameras and editing techniques to tell a compelling story.

The results far exceeded expectations for a traditionally low-interest vehicle category.