Ford: Level Up x Safer Driving

Creative Direction

How much does drinking alcohol, being hungover or tiredness affect your driving? Ford Fund, in partnership with @Global Giving, have been working with Ford's official eSports team @Team Fordzilla as part of the 'Driving Skills For Life' programme. Using suits that imitate how a driver is impacted when drunk, hungover or tired, the professional eSport drivers compared their normal virtual laps to their impaired ones... with noticeable results.