GSK: Hero content series

Creative Direction​

GSK commissioned us to produce a series of hero films focusing on prevention, respiratory, vaccines, and HIV.

These films aimed to align with business objectives and increase brand awareness among the US informed public and medical professionals.

Our approach featured a distinctive style that combined dynamic text, scientific content, and authentic patient-centric material, resulting in a versatile suite of content.

Additionally, the content was adapted for digital out-of-home (OOH) use, forming a fully integrated creative campaign for launch in 2024.