Ford Capri EU Media Launch

Associate Creative Director

Creative Direction: Ross Hopcraft​

In 2024, the all-new electric version of the Capri maintained the rebellious spirit of the original. Ford collaborated with football legend Eric Cantona to reintroduce this legend.

Eric teased the public through social media about the emergence of a new legend, while Ford organized a media event in London's East End. The event, held at a disused Victorian Power Station, featured a secret reveal moment for over 160 key media and influencers and the event was live streamed to over 600 Ford employees in Germany.