Call of Duty: Modern Warfare

"Going Dark Challenge"

Direction and Art Direction

A partnership between Activision and 433 to promote the launch of the videogame Call of Duty: Modern Warfare.

Football players like Tammy Abraham and Seb Haller or youtube stars like Freekickerz were invited to participate in a challenge which consisted of 5 attempts at hitting five targets around the goal with night vision goggles on.

The hero edit is a combination of all the participants. It was posted as a paid partnership on the Instagram TV channel @433 which has more than 24,4M followers.