Amazon

‘Proud of my Parents’

Creative Direction

Amazon approached us to create an emotional video highlighting the important work of their UK fulfillment center employees. We selected a group of employees and their camera-ready children, transforming a meeting room into an Amazon-themed playroom for filming.

With the help of a casting producer from Secret Lives of 4-Year-Olds, we captured sweet and funny interviews with the kids, who shared what they thought their parents did at work and why they were proud of them. Parents watched these moments in real time, creating heartfelt reactions on camera.